Have You Noticed The Shortage Of Rice Krispies? This Is Why Credit for the photograph goes to Roberto Machado. Noa has become a signature of the pandemic, particularly during major holidays. Valentine’s Day was no different for one Twitter user, who’d hoped to whip up some Rice Krispies Treats in celebration.
- Unfortunately, it did not work out.
- Went to 3 different stores to find the cereal only for the shelves to be wiped clean,” with clear exasperation.
- I see online that there is a SHORTAGE.” Similar sentiments are prevalent throughout social media.
- People in the U.S.
- And Canada are finding empty cereal aisles and .
They are all asking the same thing: “Where did the Rice Krispies go?” Here are the facts you must know about the ongoing shortage. The Kellogg’s Strike That Began Everything In October 2021, 1,400 Kellogg employees went on strike due to labor negotiations.
The strike lasted 71 days until both parties reached an agreement on a new five-year contract in December of 2021. Due to the length of the strike, a number of Kellogg’s products, including Rice Krispies, have been in short supply as the company attempts to resume production. A Component Shortage with Poor Timing The shortage is not caused solely by the strike.
Moreover, the pandemic is to blame: Rice, which is obviously one of the primary ingredients in Rice Krispies, is one of the foods that are difficult to obtain due to disruptions in the supply chain. The cost of the 2021 rice crop increased due to a 16 percent decrease in rice production in the United States in 2021 compared to the previous year.
- According to T.
- Randall Fortenbery, a professor in the School of Economic Sciences at Washington State University, the cost of medium grain rice, the variety used in Rice Krispies, is expected to increase by approximately 15 percent this year.
- Fortenbery also cited the increased cost of packaging and material shortages of cardboard and wax paper (i.e., the components of a cereal box) as probable causes of the Rice Krispies shortage.
All of these factors have conspired to increase the price of your favorite breakfast cereal, a pinch that some consumers are already experiencing. A Twitter user expresses the sentiment succinctly: “Every time I see the price of original Rice Krispies, I want to faint.” When Is It Going to End? Kellogg’s has acknowledged a “temporary shortage of Rice Krispies” due to “supply constraints in manufacturing” in response to these tweets.
The company claims it is working as quickly as possible to restock shelves, but there is no estimated date for when production will return to normal. In the interim, Kellogg’s suggests using the on its website, which indicates whether a product is available in your area. We recommend calling your local shop directly to avoid the need to travel throughout town.
Perhaps Kellogg’s can learn from its competitor Post Consumer Brands, which encountered a similar problem in January when a prompted an online outcry from diehard fans. Mid-March, approximately one month later, Post Consumer Brands will replenish the shelves with sufficient quantities of boxes.
Is there a Rice Krispies shortage?
Why is Rice Krispies in short supply? – In December 2021, 1,400 Kellogg’s employees signed a collective bargaining agreement that included improved working conditions and pay. The agreement ended a 77-day strike that shook the industry and helped Kellogg’s CEO Steve Cahillane advocate for unions and worker rights beyond the company.
- Article continues below advertisement Due to the length and scope of the strike, Kellogg’s had difficulty keeping up with production.
- Several items, including Rice Krispies, are experiencing a temporary shortage.
- On February 5, over a month after the collective bargaining agreement, Kellogg’s announced a temporary shortage of Rice Krispies and other brands.
The shortage is a direct result of worker strike-related labor shortages and supply chain problems. Continue reading below advertisement In addition to worker issues, Rice Krispies has had difficulty acquiring its essential ingredient, barley malt extract.
- The availability of malting-quality barley is the root cause of one of the many supply chain bottlenecks that plague the world.
- According to Proximity Malt, until the 2022 barley harvest, North American companies are sourcing the ingredient from Europe and Australia.
- This issue is not immune to Kellogg’s.
Additionally, internal issues have slowed production for several months. This double-edged sword has made it more difficult for the cereal giant to produce Rice Krispies. Continue reading below advertisement
Is Rice Krispies still produced in Australia?
RICE KRISPIES OPERA
Controversy in South Africa – In 2018, the South African branch of Kellogg’s replaced the original Rice Krispies with Rice Krispies Vanilla and ceased production of the original cereal in the country. This modification was met with numerous public complaints.
Kellogg’s South Africa responded to the outrage of South African consumers by posting the following on their Facebook page: “Rice Krispies Vanilla is a new product that was introduced in South Africa in June of this year, in response to numerous requests from our customers for more innovation and variety.
With Rice Krispies Vanilla, we’ve shifted from a single-grain to a multi-grain formula, which provides additional nutritional benefits and enables us to source locally, thereby supporting local farmers and jobs. The New recipe contains nine vitamins and iron as well.
While we are aware that some individuals prefer the original, unflavored Rice Krispies, a number of formulations were tested on the market, and the vanilla formulation was significantly preferred by local consumers. To share our new flavor with consumers, we will continue to offer testing and sampling opportunities in-store.” The new Rice Krispies Vanilla contained 21.7 grams of sugar per 100 grams, up from 9 grams previously, and the taste was not well received.
Kellogg’s remained steadfast in their decision to replace the original Rice Krispies with the new Rice Krispies Vanilla until 2020, when they will return the original product to store shelves. The following statement was issued by Zandi Mposelwa, head of external relations for Kellogg Sub-Saharan Africa “We have decided to relaunch in the market, while retaining the Rice Krispies Vanilla variety, in order to meet the diverse needs of our consumers.
We import the product from the United Kingdom because we no longer have the manufacturing capacity to produce it in South Africa.” This meant that South African consumers would pay a higher price for standard Rice Krispies: a 510 g box of imported original Rice Krispies will cost approximately ZAR 70.
Currently, a 600-gram box of Vanilla Rice Krispies costs R47.99.