Empty grocery store shelves have become a hallmark of the pandemic, particularly around major holidays. Valentine’s Day was no exception for one Twitter user, who intended to prepare Rice Krispies Treats in honor of the holiday. Unfortunately, it did not work out.
@beckittyy tweeted with obvious exasperation, “went to three different stores to find the cereal, but the shelves were empty.” “I see online that there is a SHORTAGE.” Similar sentiments are prevalent throughout social media. People in the United States and Canada are discovering empty cereal aisles and tweeting about their frustrations.
They are all asking the same thing: “Where did the Rice Krispies go?” Here are the facts you must know about the ongoing shortage. The Kellogg’s Strike That Began Everything In October of 2021, 1,400 Kellogg’s employees went on strike over union negotiations.
- The strike lasted 71 days until both parties reached an agreement on a new five-year contract in December of 2021.
- Due to the length of the strike, a number of Kellogg’s products, including Rice Krispies, have been in short supply as the company attempts to resume production.
- A Component Shortage with Poor Timing The shortage is not caused solely by the strike.
Moreover, the pandemic is to blame: Rice, which is obviously one of the primary ingredients in Rice Krispies, is one of the foods that are difficult to obtain due to disruptions in the supply chain. The cost of the 2021 rice harvest increased due to a 16 percent decrease in rice output in the United States in 2021 compared to the previous year.
- According to T.
- Randall Fortenbery, a professor in the School of Economic Sciences at Washington State University, the cost of medium grain rice, the sort used in Rice Krispies, is expected to increase by around 15 percent this year.
- Fortenbery also cited the increasing cost of packaging and material shortages of cardboard and wax paper (i.e., the components of a cereal box) as probable causes of the Rice Krispies shortfall.
All of these factors have colluded to increase the price of your favorite breakfast cereal, a squeeze that some customers are already experiencing. Twitter user @Imkita N captures the mood succinctly: “Every time I see the price of original Rice Krispies, I want to faint.” When Is It Going to End? Kellogg’s has acknowledged a “temporary scarcity of Rice Krispies” due to “supply restrictions in production” in response to these tweets.
The firm claims it is working as quickly as possible to resupply stores, but there is no expected timetable for when manufacturing will return to normal. Kellogg’s suggests utilizing the “Where to buy” function on their website to determine if a product is available in your region. Additionally, you can phone your local business directly.
Perhaps Kellogg’s might learn from Post Consumer Brands, whose Grape-Nuts scarcity in January caused online outrage from die-hard fans. About a month later, Post Consumer Brands announced intentions to increase manufacturing in order to replenish stores with sufficient quantities of boxes by mid-March.
- We can only hope that the issue will be resolved before to Easter so that we do not run out of Mini Egg Rice Krispie Treats.
- That would be insurmountable! Felicia LaLomia is Delish’s Food & Culture Editor.
- She searches for the next great nibble when she isn’t reporting food news or writing articles on tasty trends in the culinary world.
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Are Rice Krispies Crackle & crackle available?
When will the scarcity of Rice Krispies end? Rice Krispies is not the only Kellogg’s product in low supply. Other cereals, such as Special K, Crispix, Vector, and Cracklin’ Oat Bran, are similarly unable to fulfill consumer demand. During the COVID-19 epidemic, Americans spent much more on cereal items.
- According to The Houston Chronicle, cereal purchases rose by 26.9 percent in March 2020.
- While the cereal boom has subsided, demand remains strong.
- For Kellogg’s, it is just a question of overcoming the challenges and emerging victorious.
- Easter is less than two months away as of February 7, and handmade Rice Krispies cookies are a popular holiday delicacy in the United States.
Consumers and Kellogg’s anticipate that the Rice Krispies shortfall will have resolved itself by then.
The newest victim of U.S. supply-chain problems is Rice Krispies. Consumers around the nation have resorted to social media to inquire about the lack of Kellogg Company cereals at their local grocery stores. This Monday, the corporation verified the difficulties, claiming a temporary scarcity caused by production restrictions.
When will Rice Krispies return to supermarket shelves?
Brand is unable to predict when supplies would return.18 February 2022 at 11:29 AM PST 18 février 2022, 1:38 p.m. PST The newest victim of U.S. supply-chain problems is Rice Krispies. Consumers around the nation have resorted to social media to inquire about the lack of Kellogg Company cereals at their local grocery stores.